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Technical SEO

Fix the barriers keeping your site invisible

Technical faults are the most common reason good content fails to rank — and the cheapest obstacle to growth you will ever remove. We audit your site, rank the faults by impact, and fix them.

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What technical SEO actually means

Technical SEO is foundation maintenance for your website: making sure search engines and AI services can reach it, understand what each page is about, and show it to people searching. None of it is visible to a visitor — but when it is broken, nothing else works. You can publish the best content in Britain and still stay invisible if Google cannot index it.

Typical faults we fix every week:

  • Pages missing from Google's index, or junk in the index instead (staging environments, parameter URLs, duplicates)
  • Slow pages and weak Core Web Vitals, eating both rankings and conversion
  • Missing or duplicated title and description tags
  • Broken redirects and 404 chains
  • Missing structured data (Schema.org), leaving search engines unsure who you are and what you sell
  • AI crawlers blocked in robots.txt or at the firewall — the site is invisible to ChatGPT and other AI search tools

What the audit covers

  • Indexing and discoverability

    Robots.txt, sitemaps, canonical tags, index coverage analysis and internal linking. We make sure the right pages are indexed — and the wrong ones are not.

  • Speed and Core Web Vitals

    LCP, INP and CLS measured on real user data. We prioritise the fixes that move both rankings and conversion.

  • Structure and structured data

    Heading hierarchy, metadata, Schema.org markup and mobile usability. A machine-readable site is also the basis of AI visibility.

  • AI crawler access

    We check whether GPTBot, ClaudeBot and other AI crawlers can reach your site and whether your content renders for them. Many sites have blocked them without knowing.

How the work runs

  1. Audit and prioritisation

    We go through the site with tooling and by hand. You get a list of faults ranked by impact — not a hundred-point report where everything looks equally urgent.

  2. Fixes

    We fix the faults ourselves or alongside your developer. Every fix is documented: what was done and why.

  3. Verification and monitoring

    We confirm from Search Console and our measurements that the fixes worked — and that indexing and rankings are moving the right way.

Frequently asked questions

How do I know whether my site has technical SEO problems?
Typical symptoms: pages never appear in Google at all, traffic has dropped with no obvious cause, or Search Console is reporting indexing errors. An audit gives you certainty — our website audit checks the most common technical faults automatically.
Is technical SEO enough on its own to bring traffic?
Not by itself. Technical SEO removes the obstacles, but traffic comes from content and authority. That is why technical work pays off most as part of the whole: clear the barriers first, then let content and links work at full strength.
Does technical SEO affect AI visibility too?
Yes, decisively. The crawlers behind AI search need access to your site and content that renders without heavy JavaScript. The same technical foundation serves both Google and ChatGPT — and plenty of sites block AI crawlers without realising it. See generative engine optimisation.
Which platforms do you work on?
The platform does not matter: WordPress, Shopify, Webflow, Wix, headless builds and bespoke sites. Technical SEO works on the same principles everywhere — only the tooling changes.

Find out your site's technical health in a minute

The website audit checks indexing, speed and the most common technical faults — and shows you what they cost you in lost revenue.

Run the free audit Book a call